How to Juice
$89per person
A 3-hour hands-on foundations workshop with ingredients, shared equipment and participant materials.
Private group: from $525 for up to 6 participants
View curriculumJHW Workshops
Learn the Craft. Build the Foundation.
Practical juicing education for beginners, entrepreneurs, teams and community groups in DeSoto and the Dallas-Fort Worth area.
Knowledge You Can Use
Learn the process, practice the decisions and leave with practical next steps.
Current Workshop Pricing
Clear Rates for Practical Learning
Compare the hands-on foundations workshop with the more comprehensive 10-week business-building experience.
Juice Business Academy
$3,500full 10-week course
Step-by-step training, practical tools, resources and support to help you build a real juice business.
Includes weekly instruction, business-building tools and a personalized launch portfolio
View curriculumComplete Juice Path
$3,550academy plus workshop
Combine the 10-week Juice Business Academy with the 3-hour How to Juice foundations workshop.
Save $39 compared with separate public enrollment
Request the bundlePublic tuition includes the standard participant materials listed in each curriculum. Private rates assume a DeSoto-area session using the standard curriculum. Travel, a separate venue, custom ingredients, added equipment or expanded materials may change the final quote.
Academy tuition does not include government fees, permits, insurance, domain registration, paid ecommerce subscriptions, commercial printing, packaging inventory or production equipment unless they are added to a written quote.
Curriculum Overview
See What Each Workshop Covers
Review the learning outcomes, module sequence, activities, materials and capstone before requesting a session.
Foundations Track
How to Juice
Learn a repeatable process for selecting, preparing, juicing and storing produce with flavor, cleanliness and waste reduction in mind.
- Duration
- 3 hours
- Schedule
- One in-person session
- Level
- Beginner friendly
- Group
- Recommended group size: 6 to 12
Prerequisite: No prior juicing experience is required.
Learning Outcomes
- Compare common juicer types and choose a workflow that fits your goals
- Inspect, wash, trim and organize produce for a smoother juicing process
- Build a balanced recipe using sweet, tart, green, root and aromatic ingredients
- Record ingredient weights, finished yield and serving size for repeatable batches
- Use practical bottling, refrigeration, cleaning and waste-reduction habits
Included Materials
- Produce and standard ingredients used during class
- Shared juicing equipment for guided activities
- JHW beginner juicing workbook
- Recipe-building and flavor-balance worksheet
- Batch yield log and cleaning checklist
- Tasting portions prepared during the workshop
Module-by-Module Outline
01Juicing Foundations and Safe Setup20 minutes
- Workshop goals, sanitation expectations and safe equipment handling
- What juicing can support within a balanced lifestyle
- How juice differs from smoothies and whole produce
Practical activity: Set up a clean, organized workstation using the class checklist.
02Equipment and Workflow30 minutes
- Centrifugal, masticating and press-based workflows
- Equipment capacity, feed size, pulp handling and cleanup demands
- Planning the order of ingredients to support efficient processing
Practical activity: Match three example juicing goals with an appropriate equipment workflow.
03Produce Selection and Preparation35 minutes
- Inspecting fruits, vegetables, roots and herbs before use
- Washing, peeling, trimming and cutting decisions
- Organizing ingredients to reduce delays, mess and unnecessary waste
Practical activity: Prepare a measured ingredient set for a small class batch.
04Recipe Balance Lab50 minutes
- Using sweet, acidic, earthy, green and aromatic flavor roles
- Adjusting intensity without relying on unsupported health claims
- Documenting ingredient weights and changes between test batches
Practical activity: Build, taste and revise a balanced juice formula in a guided small group.
05Yield, Bottling and Cold Storage25 minutes
- Measuring finished yield and portion size
- Selecting clean containers and reducing unnecessary handling
- Refrigeration, labeling and conservative storage decisions
Practical activity: Complete a batch record with yield, servings and storage notes.
06Cleaning, Troubleshooting and Capstone20 minutes
- Cleaning equipment parts and work surfaces promptly
- Common causes of low yield, foam, separation and unbalanced flavor
- Questions to ask before buying equipment or scaling a recipe
Practical activity: Present a personal juice plan with one recipe, workflow and cleanup sequence.
Course Capstone
Participants leave with one documented juice formula, a small-batch workflow and a repeatable cleaning plan.
Learn about cold-pressed juice10-Week Business Academy
Juice Business Academy
Build your business foundation, craft personalized tools such as a website, labels, starter menu and profit calculators, and apply proven strategies through step-by-step training, resources and support.
$3,500 for the complete course
10 weeks of guided business development and implementation support
Request Academy details- Duration
- 10 weeks
- Schedule
- One guided learning and implementation cycle each week
- Level
- Aspiring or early-stage owner
- Group
- Cohort or private enrollment
Prerequisite: No finished business plan or commercial equipment is required.
Learning Outcomes
- Choose a focused business model, primary customer and realistic first sales channel
- Set up a business roadmap covering permits, licensing, insurance and food-safety questions
- Develop a differentiated starter menu with repeatable recipe and yield standards
- Calculate product cost, contribution margin, break-even volume and defensible pricing
- Create a practical production, inventory, supplier and fulfillment system
- Build a cohesive brand foundation, label direction and customer-ready website
- Apply marketing, customer-acquisition, email and repeat-purchase strategies
- Leave with a personalized launch portfolio and measurable 90-day action plan
Inside the Academy
- Step-by-step juice business training
- Complete juice business blueprint
- Business setup, permits, licensing and food-safety guidance
- Product development, costing and pricing tools
- Packaging, supplier and equipment resources
- Branding and ecommerce store training
- Marketing and customer-acquisition strategies
- Email marketing and repeat-customer systems
- Personalized starter website build, label concepts and starter menu
- Templates, profit calculators, checklists and implementation resources
Module-by-Module Outline
01Introduction to the Juice IndustryWeek 1
- Juice-industry channels, customer occasions and competitive landscape
- Retail, preorder, subscription, wholesale, event and private-label models
- Matching the founder's goals, resources and capacity to a viable starting model
Practical activity: Draft a one-page business concept, initial offer and market-position statement.
02Setting Up the Business the Right WayWeek 2
- Business structure, registration, banking, insurance and recordkeeping questions
- Permits, licensing, food-safety responsibilities and local authority checkpoints
- Creating a compliance tracker without treating class guidance as legal approval
Practical activity: Build a personalized legal, permit, insurance and food-safety action checklist.
03Customer, Positioning and Product OpportunityWeek 3
- Defining a specific customer rather than trying to serve everyone
- Researching customer needs, purchase occasions and acceptable price ranges
- Turning product ideas into clear, supportable value propositions
Practical activity: Create a primary customer profile and testable offer statement.
04Recipe Development and Product DifferentiationWeek 4
- Building a focused starter menu with intentional product roles
- Using recipe cards, ingredient weights, yields, version control and taste testing
- Choosing bottle sizes, ingredient overlap and meaningful points of difference
Practical activity: Develop and refine a personalized starter menu with documented recipe standards.
05Financial Management, Costing and PricingWeek 5
- Accounting for produce, packaging, labor, processing loss and overhead
- Calculating cost per unit, contribution margin, break-even volume and cash needs
- Testing retail, bundle, subscription and wholesale pricing scenarios
Practical activity: Complete personalized product-costing, profit and pricing calculators.
06Operations and Inventory ManagementWeek 6
- Equipment, packaging and supplier selection based on capacity and budget
- Mapping receiving, preparation, production, bottling, refrigeration and cleaning
- Inventory levels, reorder points, batch records, waste tracking and fulfillment
Practical activity: Build a weekly production plan, supplier list and inventory-control worksheet.
07Branding, Labels and Ecommerce FoundationWeek 7
- Brand positioning, naming, visual consistency and customer trust
- Packaging, label hierarchy, ingredient transparency and required-information questions
- Planning a customer-ready website and ecommerce buying path
Practical activity: Create a personalized brand brief, starter label direction and website outline.
08Marketing and Customer AcquisitionWeek 8
- Selecting marketing channels that match the primary customer
- Building launch content, local partnerships, sampling and referral strategies
- Tracking leads, conversion, acquisition cost and channel performance
Practical activity: Build a 30-day launch campaign and customer-acquisition tracker.
09Customer Experience and Repeat-Purchase SystemsWeek 9
- Ordering, pickup, delivery and service standards across the customer journey
- Email marketing, follow-up, feedback and repeat-customer sequences
- Using customer insights to improve products without chasing every request
Practical activity: Draft a customer journey and a starter welcome and reorder email sequence.
10Scaling, Growth and Academy CapstoneWeek 10
- Capacity triggers for staffing, equipment, wholesale and additional channels
- Selecting measures for sales, waste, margin, repeat orders and cash flow
- Prioritizing the next 90 days while protecting quality and service
Practical activity: Present the business blueprint, personalized tools and a measurable 90-day launch or growth plan.
Course Capstone
Participants leave with a complete juice-business blueprint, starter menu, costing and profit calculators, operating plan, brand and label concepts, starter website, marketing system and a 90-day implementation roadmap.
Read the business starter guideBuild a Custom Series
More Topics for Deeper Learning
Choose one focused session or request a sequence that develops skills from recipe concept through customer-ready production planning. Custom pricing depends on length, group size, ingredients and materials.
Recipe Development
Build balanced recipes using flavor roles, repeatable measurements and thoughtful ingredient combinations.
Production Workflow
Map produce receiving, preparation, pressing, bottling, refrigeration and cleaning into a workable sequence.
Menu Costing and Pricing
Account for produce, packaging, labor, waste and operating costs before setting a selling price.
Packaging and Presentation
Consider container sizes, label information, product naming and a consistent customer-facing presentation.
Who Workshops Are For
Bring Your Questions and Starting Point
You do not need a finished recipe, business plan or professional equipment to begin. The intake helps JHW understand what you already know and what you want to learn.
First-time home juicers
Aspiring juice business owners
Current food and beverage entrepreneurs
Fitness and wellness professionals
Community groups and organizations
Teams exploring a private-label beverage idea
How It Works
Plan a Workshop Around Your Needs
Choose your focus
Select a core workshop, the complete path or a custom topic for your group.
Tell us about the audience
Share experience level, estimated attendance, goals and the session type you prefer.
Confirm the session
JHW will confirm availability, format, location, materials, timing and final pricing.
Request a Session
Tell Us What You Want to Learn
Use the JHW intake to select Workshop or Training, choose a topic and share your preferred date, experience level and estimated group size.
Start a Workshop RequestWorkshops are educational and do not provide a food-manager certificate, license approval, legal advice, accounting advice or medical guidance. Business owners remain responsible for verifying current requirements with the appropriate authorities.